Heide Iravani is the Co-Founder and CEO of Piccolina. Before starting Piccolina Heide worked in law, finance and tech. She lives in New York with her husband, three young children and dog.Emily Clifford is the Co-Founder and COO of Piccolina. Before joining Heide to launch Piccolina Emily worked in fashion merchandising in NYC. Emily is a native New Yorker and currently resides in Brooklyn with her husband and two young boys.Before founding Piccolina, both Heide and Emily knew first-hand the challenges that women can face in establishing themselves as leaders. When they became parents, they realized the enormous impact that gender stereotypes can have on the budding identities of young children. That’s why they set out to build a brand that displaces princess culture and empowers today’s children to be tomorrow’s leaders and changemakers.From its product designs and its global community of collaborating artists to its mostly women-owned manufacturers, Piccolina has made a commitment to social justice, equality and inclusion. These are values that Piccolina’s Co-Founders and like-minded customers live by and try to instill in their little ones.