Salood x Piccolina

Salood and Piccolina have teamed up for a very special product collaboration in honor of Childhood Cancer Awareness Month. Mission-driven kids' brand Piccolina worked with 10-year-old Salood ambassador and two-time cancer survivor Collins to design a limited edition hoodie. With the sale of each accessory in this exclusive collection, a percent of proceeds will go to directly support the Salood Financial Aid Program, which provides financial assistance to families of pediatric cancer patients in the Dallas-Fort Worth region.

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About Collins


Meet Collins, at 10 years old, Collins’ is already a 2x cancer survivor. But that doesn’t define her. This sweetheart has a passion for school, golfing and all things arts and crafts, so designing her own sweatshirt with Piccolina was a perfect fit.

About Piccolina


Heide Iravani is the Co-Founder and CEO of Piccolina. Before starting Piccolina Heide worked in law, finance and tech. She lives in New York with her husband, three young children and dog.Emily Clifford is the Co-Founder and COO of Piccolina. Before joining Heide to launch Piccolina Emily worked in fashion merchandising in NYC. Emily is a native New Yorker and currently resides in Brooklyn with her husband and two young boys.Before founding Piccolina, both Heide and Emily knew first-hand the challenges that women can face in establishing themselves as leaders. When they became parents, they realized the enormous impact that gender stereotypes can have on the budding identities of young children. That’s why they set out to build a brand that displaces princess culture and empowers today’s children to be tomorrow’s leaders and changemakers.From its product designs and its global community of collaborating artists to its mostly women-owned manufacturers, Piccolina has made a commitment to social justice, equality and inclusion. These are values that Piccolina’s Co-Founders and like-minded customers live by and try to instill in their little ones.

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Created by Kids. For the Cancer Community.

Past Collaborations

Chef Kasen and Hopdoddy blew the competition away by introducing us to The Conqueror milkshake.

Kasen

Leukemia hero Olive joined forces with All The Wire and created the perfect go-to 14k gold necklace.

Olive  

Osteosarcoma survivor Annabelle Grace partnered with Kelly Wynne to design a beautiful, custom purse.

Annabelle 
Grace

Hazen & Co. and Izzy’s freshwater pearl cross necklace was one
of the most talked about item of ours in 2020.

Izzy

Drew and Bird Bakery reimagined the beloved Monster Cookie
and came up with Drew’s Monster Cookie.

Drew 

Avery’s Bravery Sweatshirt was designed in partnership by fashion expert Kathryn Sukey.

Avery  

Our first ever collaboration involved superstar Makenna and Charming Flower Shop.

Makenna  

Graphic designer Jasmine Brooks took Liam’s art journal and
digitized his drawings to make his very own sweatshirt.  

Liam 

tap to read story

Created by Kids. For the Cancer Community.

Past Collaborations

Chef Kasen and Hopdoddy blew the competition away by introducing us to The Conqueror milkshake.

Kasen

Leukemia hero Olive joined forces with All The Wire and created the perfect go-to 14k gold necklace.

Olive  

Osteosarcoma survivor Annabelle Grace partnered with Kelly Wynne to design a beautiful, custom purse.

Annabelle 
Grace

Hazen & Co. and Izzy’s freshwater pearl cross necklace was one
of the most talked about item of ours in 2020.

Izzy

Drew and Bird Bakery reimagined the beloved Monster Cookie
and came up with Drew’s Monster Cookie.

Drew 

Avery’s Bravery Sweatshirt was designed in partnership by fashion expert Kathryn Sukey.

Avery  

Our first ever collaboration involved superstar Makenna and Charming Flower Shop.

Makenna  

Graphic designer Jasmine Brooks took Liam’s art journal and
digitized his drawings to make his very own sweatshirt.  

Liam 

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